About Brenda
Wellness Business Consultant
Brenda Videnoff (and Poppy)
Brenda Videnoff
A successful spa professional and business entrepreneur with extensive experience from start-up, design, marketing, team development, sales and coaching.
Key Expertise
- • Spa and wellness business development and operations
- • Strategic marketing and brand positioning
- • Team development and leadership coaching
- • Sales strategy and revenue growth
- • Franchise operations and multi-location management
25+ Years of Industry Experience
Local Spa and Wellness Centres
Founder & Owner | Calgary, Alberta
Built Canada's largest day spa at the time with over 10,000 sq ft, establishing it as a premier wellness destination. Developed a thriving community of wellness practitioners, estheticians, and loyal clients.
Multiple Wellness Ventures
Founder & Owner | Calgary and California
Developed and scaled several wellness businesses across multiple locations. Most recently partnered to build a community-based wellness centre over 3 years, successfully selling to new owners positioned to further continued growth.
Franchise Operations
Operator & Consultant
Oversaw multiple franchise locations with hands-on expertise in operations, staff management, and client satisfaction. Deep understanding of scaling wellness services while maintaining quality and community values.
Philosophy & Approach
Holistic Perspective
My positive outlook, tenacity, and problem-solving ability allow me to see the "whole picture" when looking at a business. Understanding both the heart and the strategy is essential to sustainable growth.
Community-Centered
I believe that a community of like-minded women supporting and lifting each other is very powerful. This philosophy drives my commitment to authentic, collaborative business practices.
Heart-Centered Values
At the core of everything I do is the belief that women in business deserve support and guidance. My drive is to support women in business, keeping the theme of my intention—Heartworks Consulting.
Strategic Support
I provide strategic guidance that goes beyond traditional consulting. I serve as a touch point for potential and existing clients, offering an additional "perk" in consulting to help businesses grow with integrity and care.
What Clients Say
My Vision for Your Business
With your business already building clientele, I would love to provide a touch point for you to assist in scaling your operations and increasing your bottom line profits.
I look forward to discussing your particular challenges and discovering workable solutions that are easily implementable.
Schedule a Discovery Call