About Brenda
Wellness Business Consultant
Brenda Videnoff
(and Poppy)
I didn't start in consulting. I started with a dream and a deep belief that wellness could change people's lives.
Before the word "wellness" was a hashtag, before massage was mainstream, before spa businesses had blueprints to follow — I was building one.
I opened one of Canada's largest day spas at a time when most people didn't know what reflexology was, let alone whether they'd pay for it. We started with a team of 24. Within two years we had grown to 65. We built the service menu from scratch, introduced wellness to clients who had never experienced it, and figured out the finances, the logistics, and the leadership as we went.
Nobody handed me a roadmap. There were moments of real self doubt — nights where I genuinely didn't know if it would work. But I kept going because I believed in what we were building. And it worked.
Over 25 years I built and operated day spas across Canada and California. I learned what makes a wellness business thrive — and what quietly breaks one. I learned it not from a textbook but from the inside — from payroll decisions, team conflicts, service menus, client retention, and the daily reality of leading people in a demanding industry.
Then came a new chapter.
When I had built what I set out to build, I felt the pull toward something different. I had accumulated a career's worth of hard won knowledge — and I could see so many wellness business owners struggling with problems I knew how to solve.
That's when Heartworks Consulting was born.
What I do now is simple.
I sit across from spa owners, spa directors, and wellness professionals who are stuck, overwhelmed, or just not growing the way they know they should be — and I help them see clearly again.
I bring strategy. I bring honesty. I bring heart. And I bring the kind of real world experience that only comes from having actually built what you're trying to build.
My clients don't just leave with a plan. They leave feeling seen and understood — like someone finally gets what they're going through. Because I do. I've been there.
Why Heartworks Consulting
I started Heartworks Consulting because wellness businesses deserve all of it.
- • A consultant who has actually built what they're building
- • Guidance that is strategic and heart centered — not one or the other
- • Someone who tells them the truth even when it's hard to hear
- • A partner who believes in their vision as much as they do
That's what I show up to be. Every single time.
25+ Years of Industry Experience
Local Spa and Wellness Centres
Founder & Owner | Calgary, Alberta
Built Canada's largest day spa at the time with over 10,000 sq ft, establishing it as a premier wellness destination. Developed a thriving community of wellness practitioners, estheticians, and loyal clients.
Multiple Wellness Ventures
Founder & Owner | Calgary and California
Developed and scaled several wellness businesses across multiple locations. Most recently partnered to build a community-based wellness centre over 3 years, successfully selling to new owners positioned to further continued growth.
Franchise Operations
Operator & Consultant
Oversaw multiple franchise locations with hands-on expertise in operations, staff management, and client satisfaction. Deep understanding of scaling wellness services while maintaining quality and community values.
Philosophy & Approach
Holistic Perspective
My positive outlook, tenacity, and problem-solving ability allow me to see the "whole picture" when looking at a business. Understanding both the heart and the strategy is essential to sustainable growth.
Community-Centered
I believe that a community of like-minded women supporting and lifting each other is very powerful. This philosophy drives my commitment to authentic, collaborative business practices.
Heart-Centered Values
At the core of everything I do is the belief that women in business deserve support and guidance. My drive is to support women in business, keeping the theme of my intention—Heartworks Consulting.
Strategic Support
I provide strategic guidance that goes beyond traditional consulting. I serve as a touch point for potential and existing clients, offering an additional "perk" in consulting to help businesses grow with integrity and care.
What Clients Say
If you're ready for a real conversation about your business — I'd love to hear your story.
Schedule a Discovery Call